Arbisan specializes in handcrafted, large hardwood tables and faced the challenge of highlighting its exceptional craftsmanship, sustainability, and a unique “nothing goes to waste” philosophy. The goal was to emphasize these handcrafted pieces’ beauty, durability, and eco-friendly production to appeal to customers who appreciate both exquisite furniture and environmental care.

For Arbisan, we created a simple and clear logo: a “A” that looks like part of a table. This shows their focus on making simple, strong, and eco-friendly tables by hand. The logo tells customers Arbisan is all about furniture that’s good-looking, lasts long, and is kind to the planet. This makes Arbisan stand out to people who like their furniture to be stylish yet simple and green.

With Arbisan’s rebranding, they’ve seen a surge in sales, indicating customers are willing to invest in premium, handcrafted, and sustainable furniture. This shift has positioned Arbisan as a leader in offering unique, eco-friendly pieces, attracting a market that values exclusivity and environmental responsibility.