Challenge

Colonial Barns & Sheds, a company steeped in Virginia’s rich heritage, faced the challenge of modernizing their brand to align with current market trends and consumer preferences. As a well-established provider of barns and sheds with a long history, the task was to refresh their identity and offerings to appeal to today’s customers while retaining the traditional craftsmanship and rustic charm that their loyal base had come to value.

Brand Strategy
& Identity

For Colonial Barns & Sheds, our strategy focused on showcasing their expansion into new markets, like small homes and office spaces, leveraging their expertise in permits and construction. We updated the brand’s look and message to reflect this broader offering, combining their traditional craftsmanship with a modern twist. The new identity highlights their ability to meet current demands for versatile, durable spaces, positioning them as not just a barn and shed company, but a provider of innovative living and working solutions. This approach aims to attract customers looking for quality, customized spaces, marking a new chapter for the brand while honoring its heritage.