In an evolving travel and hospitality landscape, Discovery Shores Boracay faced the challenge of modernizing its brand to resonate with today’s discerning travelers. Launched as a premier destination for luxury and relaxation, the resort recognized the need to rejuvenate its brand to maintain its competitive edge and appeal to a broader, more contemporary market. This challenge was not just about refreshing a logo or updating a website; it was about reimagining the entire brand experience to reflect the unique essence of Discovery Shores Boracay while capturing the hearts of guests from around the world.

Our rebranding for Discovery Shores Boracay introduced “Rejuvenate the Senses,” a theme that reflects the resort’s aim to be a haven for guests to refresh. We created a new logo combining the calm of Boracay’s waves with the renewing energy of the sun, symbolizing a fresh start for the resort. This logo guides the resort’s image and guest experiences. Alongside, our custom wordmark is inspired by the island’s natural beauty, blending modern design with the resort’s signature hospitality. This rebrand transforms Discovery Shores Boracay into a place where guests can create new memories surrounded by luxury and nature.

Scheduled for the second half of 2025, the unveiling of Discovery Shores Boracay’s refreshed brand identity is expected to capture attention in the travel and lifestyle arenas. The update will not only introduce a new visual identity but also extend to enhanced interior experiences and the introduction of new custom products, alongside a revamped website and modernized staff uniforms. This comprehensive transformation is designed to elevate the resort’s luxury appeal and draw in a new generation of travelers, reaffirming its status as a premier destination in Boracay.